Cobra Chickens Rebrand

The Forest City Cobra Chickens is a rebrand of the London Majors baseball team. I was the lead designer for this project and was tasked with creating a new special identity for the team. I created a new logo, name, uniform, merchandise, beer cans, and all supporting social media graphics for the team. This rebrand generated over 500,000 social media impressions and over $100,000 in sales in just under 48 hours. At the first Cobra Chickens game, the team sold over 3500 seats.